Proofreading Tips: Vintage Fonts Part 2
To some extent book covers share with movie posters the need to convey a taste of what’s to come. I noticed the font chosen for the film La La Land has an Art Deco vibe hinting at the golden age of Hollywood musicals. Each of the Twentieth Century’s decades has stylistic idiosyncrasies which conjure up each era. Have a look at https://fontsinuse.com/ - you can enter a decade in the search box and compare samples.
1970s:For 1970s examples here’s another scrapbook page to accompany: Vintage Fonts Part 1.
There are of course a myriad of decisions to be made when designing a book cover but if a historical setting is involved an appropriate font can speak volumes. If you’re organising your own publicity, launch, etc you may wish to use your book cover on pull up banners, posters, bookmarks etc. The font you choose will contribute to the effectiveness of your publicity materials (large or small).
I recommend professional book cover design but if you’re diving into every aspect of self-publishing have a look at http://www.thebookseller.com/insight/cover-design-round-april-2017-511251 ...each month there’s a selection of the latest book cover designs, including the occasional children’s book. And nothing beats browsing in your local bookshop for ideas and booky zeitgeist.
A strong uppercase serif font conveys serious intent or portent but beware of using ‘Trajan’ https://www.youtube.com/watch?v=t87QKdOJNv8 . Trajan shares with Comic Sans a tendency to be looked on as over-used. That YouTube video is ten years old but if you tune in to looking for Trajan on book covers and movie posters you still see lots of examples.
And finally, proofread! Yes even your book cover needs proofreading.
Louisa Glancy is a features editor for Words & Pictures.
Twitter: @Louisa Glancy